Starcharge Website

Role

Art Direction

UI/UX

This project aimed to update the existing website for Starcharge with a more modern and user-friendly design. Working closely with the project manager, I took on the design responsibilities and created a visually appealing and easy-to-use interface that effectively showcased the brand's offerings. Collaborating with the IT team, we ensured the website was optimized for functionality and speed, resulting in an improved user experience. The project was completed within the designated timeline and budget, meeting the client's expectations and delivering a successful end product.

As a company mainly engaged in 2B business, the main appeal of the website is to establish and showcase the brand image, while providing comprehensive product advantages and parameters to enable customers to have a general understanding and recognition of the products. However, unlike typical 2C business brands, the website will not have e-commerce functionality. Instead, the primary task of the website is to obtain and establish contact with potential customers for further communication of needs and the provision of customized solutions.