The Starcharge International branding project involved building a vibrant and youthful brand image through the development of a Visual Identity (VI) system. As a digital energy company, the CEO emphasized the use of the color orange as the identity color to differentiate from other energy companies that typically use green and blue. Given that the company primarily engages in 2B business, it was crucial to ensure that all marketing collateral was clear, readable, and visually appealing. With this in mind, I focused on creating high-quality designs with a strong emphasis on the texture of the printed products while keeping the overall design simple and effective. The final outcome successfully captured the desired brand image while meeting the practical needs of the business.