About

Bay Area, CA

English, Mandrain

Experienced Marketing Specialist / Graphic Designer / Brand Designer /.

Specialized in driving integrated marketing strategies, branding development, and event management; able to deliver dynamic and strategic design work for a wide range of marketing initiatives; proficient in campaign development, content creation, social media management, and budget optimization; skilled in marketing collateral, VI system building, website, audio, video, brochures, posters, motion graphics, animation, print production, 3D modeling, infographics, and photography.

Specialties

Marketing Strategy · Campaign Development · Content Creation · Social Media Management · Brand Management · Tradeshow Coordination · Branding & Identity · Concept Development · Graphic Design · 3D modeling · Web Design · Infographics Design · Video Editing · Integrated Campaign · Logo Design · Typography · Art Direction · Interactive design · Photography

Tools

Adobe Creative Suite · Microsoft Office · Figma · C4D

Education

Bachelor of Arts in Art & Design, China Academy of Art (2013-2017)

Master of Arts in Visual Communication, Birmingham City University (2019-2020)

    • Digital Marketing:

      Developed and managed multi-channel marketing campaigns across email, content marketing, and paid advertising. Operated social media (Linkedin/Meta/Twitter) under a zero budget, leading to a 5k+ increase in followers.

      Established partnerships with PR agencies and Key Opinion Leaders (KOLs), securing promotion on YouTube and Podcast channels with nearly 2.5 million views.

      Event Planning and Execution:

      Led the booth booking, designing, building process. Dealing with the PR job to promote the events.

      Hosted 10+ tradeshows, actively engaging with attendees and collecting over 3000 leads, attracting more than 10000 visitors. Increased quarterly sales by 20%.

      Established connections with key industry leaders from LG, Hyundai, and Honda.

      For the latest event, maintaining tracking for more than 10 big customers from the acquired leads.

      Visual Design

      Designed various marketing collateral, including brochures, posters, flyers, promotional videos, website, print production, and product photos, leading to a significant increase in brand awareness and sales.

    • Led in brand strategy building. Developed a cohesive corporate identity system (CIS) and iterating on the visual identity (VI) system for brand consistency.

      Overhauled the international website, elevating both functionality and design to align seamlessly with the established brand identity, ensuring a cohesive and engaging online presence.

      Spearheaded a 2k increase in social media followers through visually appealing graphics and campaigns.

      Collaborated cross-functionally to support design needs and managed multiple projects with a focus on quality and timely delivery.

      Conducted design research and competitive analysis to inform innovative and effective designs.

    • Spearheaded project designs for both the corporation and its clients, ensuring timely delivery of high-quality visual materials.

    • Transformed complex data into easy-to-understand visual content, effectively engaging the company's target audience, particularly children, to participate in the program.

    • Collaborated with cross-functional teams to maintain design consistency across all marketing initiatives and ensured adherence to brand guidelines.

    • Collaborated with independent director Huaqiao Tao as the sole graphic designer and poster maker for the Sense World Art Studio.

    • Successfully designed and created visually appealing posters for all of Huaqiao Tao's films and activities, capturing the essence and vision of each project and contributing to their overall success.

    • Designed the user interface of the School Bell app and successfully released the project

    • Designed a variety of graphics, including banners, posters, and H5s

    • Contributed to the success of the corporation's website by designing materials for its activities and events

Experience

    • Collaborated with the club committee to design and produce visually striking graphic materials such as posters and tickets for various events and productions

    • Played a key role in organizing and promoting the club's activities and annual drama events for two years, resulting in increased attendance and positive feedback from the community

    • Led the development of the camp's Visual Identity Design and Graphic Design, ensuring a consistent and professional look and feel across all materials

    • Implemented effective advertising strategies that helped to raise awareness and promote the camp both online and in City Changzhou, resulting in increased enrollment and positive feedback from participants and their families

Volunteer