In this project, I was tasked with creating a logo for a Chinese earphone company that specializes in providing earphones for young people.

To ensure a successful outcome, I first researched the company's business, products, and brand culture to gain a deeper understanding of their needs. I also communicated with the client to clarify their requirements and preferences. The client's brief required a logo that could be engraved on their earphones and reflect their brand culture of connecting music and beauty to the youth audience while incorporating some Chinese elements. Additionally, I conducted research on trademark registration to ensure the logo design was unique and compliant.

Based on the research and communication, I provided several design ideas and drafts for the client's consideration. After careful consideration, the client chose a logo with a Chinese seal aesthetic that perfectly matched the appealing design of their products.

The logo design for Aeureka centers around the letter "A," symbolizing the interconnectedness of the nervous system and the brand's innovative approach. The design also incorporates elements of a seal to highlight the customizability of the products and the exceptional craftsmanship of the brand.

The logo aims to evoke the senses by communicating that Aeureka is the medium that delivers surprise and beauty to people. The seal-like logo can be engraved on the product's corner, creating a personalized feel for each product, as if they were handcrafted by an artisan. The logo design seamlessly integrates with the brand's complex and appealing product design, without being too overwhelming or complicated.

Overall, the project was a success, and the final logo design exceeded the client's expectations, effectively capturing the brand's culture and identity.